About Us

Formally known as Zerodark30USA, established in 2022, our mission began with a singular focus: supporting veterans’ mental health and confronting the veteran suicide crisis, one individual at a time. What started as a cause-driven brand rooted in service, accountability, and brotherhood quickly revealed a deeper and more widespread issue.

By 2024, it became clear that the struggles we were addressing were not exclusive to veterans. Men from all walks of life were facing the same silent battles. Lack of direction, fractured identity, financial instability, broken discipline, isolation, and unaddressed mental health challenges. To reflect this broader mission, we made the decision to rebrand and evolve, setting our focus on men’s mental health as a whole.

While we proudly produce 100% American-made apparel and hold ourselves to the highest standards of quality and craftsmanship, we are far more than a veteran-owned T-shirt company. Our products represent a message, but the mission goes much deeper.

Over the years, we have continuously researched, interviewed, and gathered real-world data from men across different backgrounds. From these insights, we began developing projects, programs, and courses designed to help men rebuild their foundations and take ownership of their lives. We believe that suicide among men is rarely caused by a single factor. Instead, it is most often the result of a severe lack in one or more core building blocks such as purpose, physical health, mental resilience, financial stability, strong relationships, and personal accountability.

Our goal is to help men identify what’s missing, strengthen those foundations, and take actionable steps forward. We advocate for discipline, self-respect, responsibility, and growth. Not perfection. Progress, earned daily.

Black Raven Industries exists to remind men that they are not alone, that strength is built not given, and that the work they put into themselves today determines the life they lead tomorrow.

This is more than apparel.
This is a standard.
This is a movement.